Film Marketing Research

While looking at the promotional techniques that are used to spread the word of a new release, I chose to look at 'The Dilemma' because it is of the same genre as our project. I searched for an example of something that would tease the audience in to watching the trailer. This is the teaser that I found.


It is simple, doesn't give away much apart from when it's released and who is in it.
For this simple design to work the actors that are involved have to be well known for people to want to watch the trailer. For example if I made an exact copy of the poster, but changed the actors' names to Gregor Sharp and Vidur Bharatram then people would see that and not pay much attention to it because they don't trust the names enough to deliver the comedy that they want. Due to their success in that area of film in previous films people are drawn in and will go online and watch the trailer.

The colours in the poster make you take in all the necessary information. With the white background little information, it is difficult to miss anything on the poster. When you see the name you are already trying to think about what the dilemma could be to give the film that title and by having the release dates in a different colour the information is taken in.