Friday 8 October 2010

Key Trailer Elements

After watching trailers and analysing what makes them so good I have managed to get a good idea of what is necessary for our trailer to succeed.

In an action film it is the stunts and other explosions etc that people see in the trailer that makes them go and see the end product. In a thriller it can be the gripping story that may relate to people's personal experiences etc that encourages them to go and watch them. Comedies however have many things that encourage people to watch. This can range from a cast the people know will bring natural comedy to the film therefore making it funny. Also some simple stupidity and clumsy behaviour always leads to people laughing no matter what their personal taste is. A good example of what I think a successful trailer is 'The Dilemma' posted below.




1:17 min's in to the trailer is an example of what I was talking about when I said stupidity and clumsy behaviour to get some laughs. Some more of this behaviour is showing in the next trailer at 0:43 mins when someone sits on a broken chair and breaks it and also at 1:22 when he punches a woman harder than expected when testing the strength of her stomach muscles!


Personally I also think that light hearted controversial behaviour is more often than not successful at making people crack up! 1:13 mins in to 'Keeping the Faith' trailer is an example of this when a priest punches someone in public while in his religious clothing! This however is not taken seriously because it is a comedy and is very obviously not meant to offend anyone.

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